The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Theo Luke Twitter Syco

Theo Luke leaves Simon Cowell's Syco Entertainment to head up Twitter's Amplify service

By Angela Haggerty | Reporter

September 2, 2013 | 2 min read

Theo Luke has left his head of digital role at Simon Cowell-owned Syco Entertainment to become partner developer manager at Twitter’s strategic advertiser programme, Amplify, in the UK and EMEA.

Appointment: Theo Luke has left Syco Entertainment for Twitter

Luke will head up Twitter’s strategic partnerships through the Amplify service, which provides an in-tweet promotion service for advertisers. Amplify recently struck its first EU partnership in France with TV channel TF1.

He said: “I’m very excited to be joining Twitter at this time. Twitter Amplify has created a virtuous ecosystem for users, media companies and brands. I’m looking forward to helping accelerate Amplify’s growth across Europe.”

Luke spent seven years at Google as partner manager at YouTube before joining Syco, and prior to that spent a year in broadcast journalist at BBC Radio Bristol in 2005.

Theo Luke Twitter Syco

More from Theo Luke

View all


Industry insights

View all
Add your own content +