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Channel 4 Gadget Man

Maplin Electronics announced as sponsor of Channel 4’s Gadget Man

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By Ishbel Macleod, PR and social media consultant

September 2, 2013 | 2 min read

Channel 4’s Gadget Man has announced the appointment of Maplin Electronics as sponsor in a deal secured by adconnection.

Launching on Monday 2 September and running until December, the sponsorship aims to position Maplin as leaders in innovation, and will include idents created by Sassy Films.

Breffni Walsh, marketing director at Maplin, said: “We are delighted to be sponsoring and our associating ourselves with Gadget Man. The creative, produced by Sassy Films, communicates the amazing breadth and depth of Maplin's range and the friendly expertise of the solution providing Maplineers, making it a perfect match for Gadget Man.”

The idents look to showcase Maplin staff as having a ‘solution for everything and for everyone.’

Nick Baum, client services director at adconnection, said: “We are thrilled to have secured this sponsorship for Maplin as this marks an exciting period in the retailer’s media and marketing activity. We are confident that this sponsorship, along with the wider campaign, will effectively reach and engage Maplin’s target audience in a sustained manner.”

Rob Ramsey, partnership leader at Channel 4, added: “We’re very pleased to be working with Maplin for what is their first ever TV sponsorship. Gadget Man is an increasingly popular show that aims to provide its viewers with solutions, ideas and inspiration which reflects the Maplin brand experience.”

Channel 4 Gadget Man

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