The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

By Angela Haggerty, Reporter

September 2, 2013 | 1 min read

Guinness has released a new 20” ad featuring the familiar and iconic surfing waves associated with the brand.

AMV BBDO teamed up with renowned surf photographer Brian Bielman to create the ad with footage of giant waves in Tahiti.

Nick Britton, marketing manager at Guinness Western Europe, said: “We feel privileged to have worked with Brian Bielmann to deliver this new iconic campaign, a man who himself reflects the attitude shared by the brand and its drinkers – choosing the extraordinary.”

The ad will run across UK TV and cinema until 14 October, accompanied by a two-minute making-of film on the Guinness YouTube channel and digital and static outdoor activity.

Guinness

Content created with:

AMV BBDO

Find out more

More from Guinness

View all