Brand refresh for Nickelodeon as channel celebrates 20th year in the UK

Refresh: Nickelodeon is celebrating its 20th year in the UK

The Nickelodeon channel has undergone a refresh to coincide with the beginning of the new school year and mark the brand’s 20th year in the UK.

The refresh will support a range of new content being rolled out over autumn including Sam & Cat and The Haunted Hathways. The refresh includes ‘mash-ups’ of well-known Nickelodeon characters that will provide navigation across the channel schedule.

Tina McCann, managing director of Nickelodeon UK, said: “Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving.

“The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life.”

On the brand’s website, children will be encouraged to get involved by designing their own avatars and leaving comments within a moderated environment.

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