The Drum Awards for Marketing APAC

-d -h -min -sec

Brakes Drum News UK

Brakes cooks up new brand identity with BrandOpus


By Ishbel Macleod | PR and social media consultant

September 2, 2013 | 2 min read

Brakes, a European food service supplier to the catering industry, has unveiled a new brand identity with BrandOpus.

The new brand created by BrandOpus looks to highlight Brakes dedication to quality and service, and looks to place the Brakes people and their food expertise at the core of the customers' business.

Dave Hughes, marketing director at Brakes, said: “The identity that BrandOpus have created is a constant reminder to both our staff and customers that we never forget that the heart and soul of our business is the food that our customers serve.”

The burning fire at the heart of the Brakes identity represents the constant need to service the customers catering business. The two hands on either side represent the dedication of the Brakes people to tend to this fire.

Nir Wegrzyn, BrandOpus CEO , added: “The creation of the new identity gives Brakes the ability to act and behave like a brand. The output of our work with the company gives Brakes a frame through which their customers can view them as a value carrying organisation, rather than just another food service provider. It creates a relationship with the customer which is a level above buying and selling products.”

The project followed the appointment of a new leadership team at Brakes.

Brakes Drum News UK

Content created with:


Find out more

More from Brakes

View all


Industry insights

View all
Add your own content +