Bauer Media’s Kiss UK signs partnership deal with Garnier Pure Active
Bauer Media’s Kiss UK has announced that Garnier Pure Active is set to sponsor Kiss Chosen One, a two-month campaign looking to find the ‘next big thing’ in the radio presenter world.
To kick start the campaign, kissfmuk.com will have competition judges explaining what they are looking for in a new presenter, with Garnier Pure Active set to have co-branding across all elements of the campaign, including on-air trails, online at Kissfmuk.com and at each of the live auditions held in September and October.
Andy Roberts, group programme director at Kiss, said: “At Kiss, we’ve always felt it’s really important to give new people a chance to get into the industry and it’s great to be able to give the winner of the ‘Kiss Chosen One’ this opportunity. I can’t wait to kick off the auditions and see who’s out there to be our next Kiss presenter.”
The final reveal will take place live on Kiss on Friday 25 October, with the ‘Kiss Chosen One’ 2013 arriving in the studio for their first taste of being a Kiss presenter.
Liz Cunningham, head of commercial programming at Kiss, said: “We are delighted to be working with Garnier Pure Active to search for the fresh face of Kiss; our next Kiss presenter. Now in our third year, it’s always a really emotional journey, and it gives Garnier Pure Active a great opportunity to work with us to uncover fresh new presenting talent, and give them a potentially life-changing opportunity.”
The deal was brokered by ZenithOptimedia's creative division, Newcast.