St. Petersburg/Clearwater tourism board has unveiled an out of home campaign in conjunction with Expedia, with the aim of promoting Florida as a holiday destination.
Created by Out of Home International, the campaign will launch in Manchester with two weeks of bus superside adverts and four weeks of branded taxis launching at the start of September, followed by a fortnight-long presence of six sheet city centre billboards on the 9 September.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said: “Out of Home International continually provide marketing solutions to brands in the travel industry, with outdoor advertising remaining one of the strongest mediums of gaining widespread access to the nation’s holiday seekers.
"This multi-format campaign will undoubtedly increase awareness for St. Petersburg/Clearwater across Manchester, planting the destination of Florida in the minds of the public.”
The ‘book a trip and bask in our warmth’ initiative features across the artwork, along with a URL leading to the dedicated Florida section of the Expedia website.
The photography used in the posters look to promote a sense of escapism.