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Marketing Greece appoints Hills Balfour to handle PR around UK launch

Marketing Greece has announced the appointment of Hills Balfour to handle its PR and social media for its UK launch.

The agency will now implement a PR and social media strategy over the next 18 months, with the account led by Hills Balfour senior account manager Natalie Schofield, and social media director Lucy Campbell.

Marketing Greece’s general manager, lossif Parsalis, said: "We are very happy to be working with Hills Balfour and feel their experience and expertise in the destination PR and social media realm will help us take Greece to a new level.

"Tourism is a hugely important industry for Greece and we want to ensure that we are 100 per cent committed to putting Greece back on the map and demonstrating to the British that there is always more to discover, whether it be on one of the Greek islands or on the mainland."

The campaign will aim to promote Greece's year-round diverse offerings to UK consumer and trade press.