Primark unveils autumn campaign inspired by 90s grunge
High street retailer Primark has unveiled its new autumn campaign drawing influences from 90s grunge culture.
Set in East London and created by design agency The One Off, the urban industrial backdrop aims to compliment Primark’s new collection as well as reinforcing the new season trend.
Spanning menswear, womenswear and childrenswear, the campaign consists of studio and location shots in mix of black and white and colour.
Set to launch in store and online in both the UK and Europe from Sunday 8 September the autumn activity follows the recent Primark Denim Co. launch campaign also created by The One Off.
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The One Off
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