GoNutrition turns to Ahoy for branding, website design, packaging and print


By Gillian West | Social media manager

August 29, 2013 | 2 min read

New sports nutrition product GoNutrition has engaged North West branding and digital agency Ahoy to devise, manage and produce its brand identity.

Tasked with carrying out the branding, packaging, website design and print services for the brand, Ahoy has created a vibrant, polished image for the brand that aims to convey the product tagline ‘Go Further’, as well as appealing to the target market of sports users and athletes.

Working in conjunction with GoNutrition founder Oliver Cookson Ahoy created a three-block logo in blood orange. One of the key elements implemented across the branding was the use of ‘carbon fibre’ effect – a strong yet light material epitomising the persona of the brand.

In addition Ahoy was also responsible for packaging design and managing the concept, strategy and print requirements for an advertising campaign prior to launch. The packaging, which features a sealable zip to ensure freshness, also includes a QR code on the side which users can scan when nearing the bottom of the bag to be directed to the same category on the website.

The GoNutrition site, also designed by Ahoy, is fully responsive for mobile and desktop and includes interactive wireframes to create a better understanding of the customer journey and usability.

As the umbrella brand of six sub-brand products including GoWellness and GoStrength, Ahoy has allocated a specific colour scheme to each sub-brand depending on its function. This has been mirrored on the website which is also colour-coded depending on the area of products being browsed.

Content created with:


Industry insights

View all
Add your own content +