FEMA unveils campaign from Deutsch NY to help families prepare for disasters
FEMA, the Department of Homeland Security’s Federal Emergency Management Agency, has launched a public service campaign to encourage families to have an emergency plan for when a natural or man-made disaster strikes.
FEMA and the Ad Council found 60 per cent of Americans admitted that they do not have a family emergency plan in case of a natural disaster or other emergency.
Working with Deutsch New York it devised the Ready Kids campaign, encouraging parents to engage their children (ages 7-12) in a conversation about preparing for emergencies.
Comprised of TV, radio, outdoor, print and digital campaign takes a humorous approach to emphasise the importance for parents to involve their children in the preparedness process.
“Educating and engaging youth is an integral step in preparing the nation for all hazards,” said FEMA Administrator Craig Fugate. “Youth have a unique ability to influence their peers and families to be more resilient, and children can play an important role in disaster preparedness, during and after a crisis.”
The ads direct to the redesigned Ready Kids website where parents can find age-appropriate tools and resources they need to make preparedness a year-round family activity.
"The Ad Council has inspired millions to engage in conversations with family and friends on tough topics like safe sex and drugs over the years; emergency preparedness is another one of those tough, important topics, where we need a dialogue with our kids," commented Val DiFebo, CEO, Deutsch NY.
"We are excited to have worked with the Ad Council and FEMA on this project that demonstrates by not having an emergency plan, we are inviting chaos in."
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