Pinterest launches NY Fashion Week hub and partners with Style Network to bring it to TV
Pinterest has launched a New York Fashion Week hub, creating a dedicated space where designers, like Michael Kors and 3.1 Phillip Lim, as well as other insiders can share their inspiration.
The dedicated landing page is part of wider activity which has seen Pinterest partner exclusively with NBC’s Style Network.
Style Network’s ‘The 'IT' List: Top 10 Fall Trends’ will air on the final day of Fashion Week with the Pinterest integration seeing popular pinners and style bloggers discuss the season's latest trends. Style is also providing trend alerts on-air, detailing pins from fashion influencers and directing viewers to Pinterest.
A ‘Just Pinned’ feature will be embedded in the Fashion Week section on StyleNetwork.com which also links to the network's Fashion Week Pinterest board.
"Given our commitment to the fashion category, Style's partnership with Pinterest during the premier event of the season is the perfect opportunity to enhance our annual coverage at Fashion Week," said Nicole Sabatini SVP marketing, Style.
She added: "Through our air, StyleNetwork.com and the Style-curated board, fashionistas at home will be able to actively engage with the designers and styles by customising the trends of the season to fit their own individual looks."