New Qatar Airways ad imagines FC Barcelona as an island

What would the island of FC Barcelona look like? Well it would be the shape of the club's logo, use more electricity that a small country, and every one of its residents would know the offside rule, according to a new ad from Qatar Airways.

The ad was devised by 180 Amsterdam and aims to show “why Qatar Airways & FC Barcelona are a team that unites the world,” bringing in FC Barcelona players from past and present.

The ad has already received nearly 150,000 views since its upload on YouTube yesterday, 27 August.


Client: Qatar Airways

Agency: 180 Amsterdam

President & CCO: Al Moseley

Creative Director: Martin Terhart

Creative Director: Graeme Hall

Production: Somesuch & Co

Director: Nick Gordon

Executive Producer: Tim Nash

Visual Effects: MPC

Music Supervision: Soundtree

Music Track: (Your Love Keeps Lifting Me) Higher and Higher / Jackie Wilson

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.