Levi’s announces appointment of global chief marketing officer
Levi’s has announced the promotion of Jennifer Sey from senior vice president of e-commerce to global CMO.
In her new role, Sey will report to Levi’s brand executive vice-president and president James Curleigh.
Curleigh said: “We’re evolving the Levi’s brand leadership team to include a global product creation, merchandising and marketing structure to help increase our share of consumers’ closets around the world.
“We are confident that the changes we’re making will allow us to build on the brand’s heritage, expand the relationship with our loyal fans and continue to create innovative product solutions to connect with a new generation of fans.”
Taking the position with immediate effect, Sey will be responsible for marketing strategies across all product brand categories.