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Forward Swindon appoints Equimedia to raise awareness of the city as a base for business

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By Ishbel Macleod | PR and social media consultant

August 28, 2013 | 2 min read

Forward Swindon, established by Swindon Borough Council in 2010 to deliver and facilitate economic growth and property development, has appointed Equimedia to raise awareness of Swindon as an excellent base for business.

The multi-faceted digital display campaign will target businesses in and around London and encourage them to move down the M4 corridor.

Julia Falcon, head of communications and marketing for Forward Swindon, said: “It was important for us to work with a local partner that has a mutual affiliation with the very area we are trying to promote. We are so pleased to be working with Equimedia because of the team’s in-depth knowledge of Swindon and great experience in running effective digital campaigns. Following a brief but very successful campaign earlier this year, we are confident we’ll see great results once again.”

The campaign, set to run from 2 September until February 2014, will include ad space on websites aimed at businesses ranging from start-ups to large, established enterprises.

Andrew Burgess, CEO of Equimedia, said: “We are very proud to be working with Forward Swindon and Swindon Borough Council to showcase what a great place Swindon is to base a business. Having made the decision to establish ourselves here more than 10 years ago, we plan and manage digital marketing for our clients nationally and internationally, and have seen our business grow from strength to strength. We are looking forward to helping attract high value businesses to the area and play our part in the continuing growth of Swindon.”

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equimedia

equimedia, a top 100 digital agency focuses on blended customer acquisition through digital and direct response channels. Launched in 2000, equimedia’s offering has evolved to cover all paid, earned and owned activity: media planning and buying; paid search; SEO; programmatic; social media and content; mobile; web design and build and CRO.

equimedia’s 60 staff, based in offices in Swindon, and London, work on campaigns across over 20 countries in Europe, Australasia and North America. Using data insight from their own proprietary software platform, which is applied through the team’s expertise, equimedia drives success for clients’ businesses through improved digital performance.

The business is renowned for delivering innovative and performance changing media solutions across all direct and digital media. equimedia’s experience includes working with some of the smartest challenger brands as well as some of the most recognisable names including MIND, Panasonic, Aldermore Bank and WHSmith; equimedia delivers exceptional ROI for its clients.

Offering insight at speed, and using data to identify trends and plan campaigns strategies, equimedia delivers exceptional results in the complex digital world.

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