Arla Foods appoints Publicasity to handle trade and regional PR for cheese
Arla Foods has announced the appointment of Publicasity to handle trade and regional PR programme for its range of cheeses.
The appointment is an extension to Publicasity’s existing contract whereby the agency has been managing Arla Foods BSM trade PR programme since 2010, and comes following Arla Foods’ merge with Milk Link in October 2012.
Kate Richards, senior brand manager for cheese brands at Arla Foods, said: “Publicasity was able to demonstrate an excellent knowledge of the trade press and the channels our cheese business operates within. This, combined with their regional PR experience and existing track record representing our BSM brands, meant they were the ideal partner of choice. We’ve got some exciting plans for next year which we look forward to working closely on with Publicasity.”
Publicasity will now be tasked to raise the profile of Arla’s branded portfolio and creamery brands; as well as promote its position as cheese category leader.
Tom Hargreaves, board director at Publicasity, said: “We’re absolutely delighted to be working with another part of the Arla Foods business. The UK’s No.1 Dairy Company has a lot to offer the trade from category expertise, channel support and popular consumer brands and we look forward to driving valued business outcomes for Arla Foods, now and in the future.”
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