Twinings works with BrandOpus to create Signature Blends range
Twinings has engaged BrandOpus to create Signature Blends, a super-premium range of fourteen teas, handpicked by the team of Twinings Master Blenders to be sold in luxury retail outlets worldwide.
As the blends represent the pinnacle of teas and infusions, BrandOpus was tasked with creating a series of presentation cases that reflect the opulence of the range. Reminiscent of layered jewellery boxes, each case within the Signature range features an intricately fashioned illustrative style across pack.
The illustration on the front of each pack depicts the inspiration behind each blend or infusion, with the Twinings brand-marque updated for the super-premium space.
“The beautiful designs that BrandOpus has created for Signature Blends communicates to the consumer the expertise and experience that Twinings’ Master Blenders put into each blend. This range will reinforce Twinings’ reputation as purveyors of the very best teas and infusions. Sales and consumer praise have exceeded expectations in just a few days following launch,” remarked Twinings market development manager, David Spencer.
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