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Nick Welch leaves InMobi to join SpotXchange as director of publisher development

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By Gillian West, Social media manager

August 27, 2013 | 2 min read

Former InMobi director of partner management EMEA Nick Welch has joined SpotXchange as director of publisher development.

Prior to working with InMobi Welch held the role of digital commercial director for Turner Broadcasting and held a similar role at Microsoft before that. Welch brings experience in the media and entertainment industry to the role having spent time with French Telecom as head of Orange Ad Market in the UK where he was involved in programmatic buying and selling.

Andrew Moore, European managing director of SpotXchange, said: “This appointment will help bolster our work with premium publishers in the UK as they make the transition to an automated model. There is a real shift in the market from manual transactions to programmatic media buying and we look forward to leveraging Nick’s expertise to get more publishers onboard as the programmatic revolution continues in digital video advertising.”

Of his new role Welch added: “Having been involved with programmatic selling and buying at various points in my career, I have seen how the digital video ad market has grown and evolved. The opportunity to play a key role in the evolution of programmatic video for a business built on trust and industry-leading transparency is extremely exciting.”

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