Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Miley Cyrus and Justin Timberlake experience digital sales boom following MTV VMA performances

Following Sunday (25 August) night’s MTV VMAs, performers Miley Cyrus and Justin Timberlake have seen a boom in digital sales, in addition to social media likes, follows and mentions.

US boyband NSync reformed to celebrate former member Justin Timberlake's achievements

Yesterday The Drum revealed that Cyrus’ controversial performance with Robin Thicke had garnered more than 4.5 million mentions on Twitter, while Timberlake’s reunion with former band NSync attracted 2.9 million mentions.

Pre-orders of Cyrus’ new album ‘Bangerz’ following her performance saw the forthcoming release peak at number five on US iTunes, with promotional single ‘Wrecking Ball’ rising to number two on the US main chart.

Following his 15-minute medley and reunion with NSync, Timberlake’s latest offering ‘The 20/20 Experience’, which was released back in March of this year, went back up the US iTunes chart reaching number seven.

Pre-orders of ‘The 20/20 Experience – 2 of 2’ rose to number 14 following the performance and 2002 debut solo album ‘Justified’ experienced a sales surge rising to number 28. NSync’s ‘Greatest Hits’ also re-entered the charts at number 23.

Cyrus claimed over 50,000 new likes on her Facebook page with Timberlake earning an additional 122,000 new likes on Facebook.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis