Lacoste celebrates 80th anniversary with A/W campaign dedicated to the polo
Lacoste has unveiled its A/W2013 campaign, celebrating the brand’s 80th anniversary and once again featuring the polo at the heart of promotional activity.
Created by BETC, ‘Unconventional Chic’ aims to highlight how the polo is an essential item in both male and female wardrobe, positioning the item as more than just a piece of clothing.
The press and outdoor initiative celebrates movement through elegant gestures and postures and uses strong body language to convey the international campaign’s unique and simple messaging.
The campaign was photographed by David Sims, and features models Suvi Koponen and Clement Chabernaud.
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BETC Paris
Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...
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