Huggies Pull-Ups manufacturer Kimberly-Clark is set to embark upon a nationwide tour of retailers in a custom built potty training school bus in a bid to help educate parents with children who are potty training.
The iconic American-style yellow bus will be visiting key supermarkets during their baby events until the end of September. The bus will be hosted by potty training experts giving out advice, free samples and money-off vouchers.
Of the activity, UK brand manager at Kimberly-Clark, Sarah Gamble, said: “The Pull-Ups tour bus brings the graduation theme of our TV campaign to life showing that with reward and support every child can move confidently through the potty training process and graduate to Big Kid underwear with the help of Huggies Pull-Ups.
“Our aim is to equip parents and retailers with as much information around our products as possible. That’s why we have invested in a dual focussed experiential programme that not only engages and educates parents on how to tackle this stage in their child’s development, but also supports our retailers to drive sales in store.”
The Huggies Pull-Ups tour is supported by an integrated campaign covering TV, print, digital and PR, and follows substantial investment by the manufacturer into the childcare category in 2013.