CIPR has today announced the appointment of Alastair McCapra as chief executive, effective from 4 November 2013.
McCapra, who takes over the role from Jane Wilson, is currently chief executive of the Landscape Institute.
He said: “I am delighted to be taking on the role of chief executive of the CIPR.
“All professions, and the bodies which represent them, are under incredible pressure in the modern world and I will be bringing to the CIPR my experience of how others are rising to these challenges.
“I want to ensure that the PR profession is well equipped to respond positively to changes in technology, client expectations and regulation. I also want to ensure that it is highly regarded both by its clients and by society more widely. I look forward to working with the Board and Council, and to meeting members around the country in the coming months, as well as taking part in exciting events such as the Public Relations Show.”
He was recruited through an open process by a panel including CIPR president Sue Wolstenholme and other members of the CIPR Executive Board.
Discussing the appointment, Wolstenholme said: “I am pleased to announce that the CIPR has recruited Alastair. He has considerable experience of leading professional bodies and can take us to the next level of our development and maybe even further.
“Alastair will take over from Jane Wilson and I know that the Board would like to take this opportunity to thank her for her leadership over the last three years and wish her the very best for the future.”
Wilson revealed in February that she would step down from the role in September.