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Asda introduces 'Asda Stars' online employee recognition system

By Angela Haggerty | Reporter

August 27, 2013 | 3 min read

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Asda has launched an online employee recognition system for its 165,000 retail and distribution staff to acknowledge “particularly positive or exceptional work”.

System: Asda Stars received over 15,000 nominations after launch

System: Asda Stars received over 15,000 nominations after launch

“Asda Stars” was created by performance improvement specialist River and designed to place less emphasis on reward and more focus on public recognition.

The system allows members of staff to nominate colleagues – either manager-to-subordinate or peer-to-peer – like nominations and add comments. There are more than 40 e-card options to choose from to show recognition to employees and more than 15,000 nominations were made in the first four weeks after it went live.

Alan Robertson, recognition team leader at Asda, said: “After all the months of planning and hard work that has gone into the new programme, I am blown away by the final result! The feedback from all our stores has been incredible, particularly relating to the huge leap in usability of the system, which was our main goal for a simplified user experience.”

The online system has been designed with smartphone and tablet compatibility.

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