Time Warner Cable has signed a multi-year deal to become the sponsor of the US Open, with the event set to be aired by CBS from 31 August.
The sponsorship will see Time Warner Cable promoted through a strong presence with on and off the court signage, including prominent branding on the umpires chairs, in Arthur Ashe and Louis Armstrong stadiums.
The company is also set to offer the Tennis Channel for its customers for free during the US Open, following a three week battle with CBS over carriage fees, which has seen a blackout of CBS channels and Showtime channel for subscribers in LA, Dallas, and New York.
Jeffrey A. Hirsch, EVP and chief marketing officer for residential services of Time Warner Cable, said: "Our partnership with USTA aligns with our Enjoy Sports Better brand experience, giving customers even more opportunities to show their passion as sports fans. We couldn’t be happier to bring them closer to the excitement and action of every serve, ace and winner of the US Open."
Time Warner Cable will also be the exclusive sponsor of US Open FanVision – a device which allows users to follow their favourite players with custom alerts, live score updates as well as other features - and will feature a six court FanVision video wall in the “Time Warner Cable Experience” as well as providing the first 500 Time Warner Cable customers daily free access to FanVision.