Maternity retailer Seraphine rides crest of ‘Kate effect’ wave
Clothing retailer Seraphine, specialists in maternity outfits, is in the midst of a sales boom after the Duchess of Cambridge was snapped wearing one of its £46 dresses in the first official picture of her with Prince George.
Dubbed the ‘Kate effect’ the association led to the retailer selling out of the Jolene dress within 48 hours of the image, taken by her father, going public.
To put that in perspective the retailer said it was the equivalent of two months of normal sales condensed to just two days.
This has translated into bumper profits with turnover expected to climb to £8m for the financial year ending in March, versus £5.2m last year.