Infographic: What’s in a brand's logo?
What does a logo really say about a brand? 123Print have tried to answer this very question by looking at the colours, fonts, and designs of some of the world’s most famous brands.
41 per cent of companies just use text in their logos, while nine per cent don’t use any text at all and instead opt for an iconic symbol, like Apple or Starbucks.
If you want your brand to be known as respectable or fresh, welcoming or trendy, then picking the right font is crucial. Fonts with accents at the ends of letters help convey a sense of trust and dependability while fonts that imitate handwriting suggest a brand is welcoming and interesting.
The top logo colour is blue, used by 33 per cent of companies, closely followed by black and red.
