Become a member of The Drum and stay one step ahead

Explore our new sections and topics

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Infographic: Tweets with media receive 3 to 4 times more engagement than those without

Recent Brandwatch research found that 60 per cent of brands are using Twitter for both broadcasting and engagement purposes, although a quarter do still use the channel to broadcast only.

From this research, MyCleverAgency has created an infographic, pulling out key figures from the whitepaper, including the amount of tweets sent a day on average by brands, and the percentage of brands tweeting (97 per cent).

The research comes from 250 leading brands.