Red Bull Media House has announced that its video content will be made available through Viewster, the ad-supported video-on-demand service.
The programming will include Red Bull tops series one and two, along with free running competition Red Bull Art of Motion and others.
Alexander Koppel, chief commercial officer of Red Bull Media House, said: “As the models for providing content continue to evolve, Red Bull Media House is committed to engaging audiences with high-quality programming on the platforms that are relevant to them. Digital options are an integrated part of our delivery system, and we look forward to sharing compelling content with Viewster’s expansive audience.”
Research from Thinkbox found that the UK public watches 90 minutes of TV content on smartphones and tablets a month.
Kai Henniges, CEO of Viewster, said: “Five years ago, when consumers wanted to be entertained, they switched on the TV. Today, they are turning to the web and on-demand video services.
“Smart brands like Red Bull have recognised this and are now looking at new distribution channels that will introduce their content to new audiences. By making content available on-demand, sports and music fans worldwide can watch this unique content whenever and however they choose. And with our ever-increasing library of film and TV content also available, it’s not surprising that we’re continuing to see month-on-month growth worldwide, as audiences discover new and interesting content.”