The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Beer Drum News UK

Let There Be Beer appoints whynot! to raise awareness


By Ishbel Macleod | PR and social media consultant

August 24, 2013 | 2 min read

Let There Be Beer, a movement which aims to reignite the public's interest in beer, has appointed whynot! to activate the campaign messages, support the initiative and increase awareness.

The Let There Be Beer initiative, which launched in June, includes some of the world's biggest brewing companies, national brewers, publicans, retailers, organisations such as the British Beer & Pub Association (BBPA) and support from the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers (SIBA).

Nick Whitehurst, chief executive at whynot!, said: “Let There Be Beer is the sort of campaign we love to get our teeth into. The whynot! team have vast knowledge and experience of marketing in the on-trade, so we’re confident that we will achieve great results.

"Getting the beer category back into growth is vital for the industry, and the Let There Be Beer campaign can be interpreted and executed in so many different ways, it lets us find creative solutions bespoke to the individual business, which is where we excel. ”

Whynot! will be an integral part of the campaign creating bespoke promotions and tailored POS as well as working with PR and social media channels to help the UK’s breweries, pubs and off-trade support the campaign in a way that works for their business.

Beer Drum News UK

Content created with:

The thinkpeople family

We are a family. And at the heart of every family you will find people.

People mean everything to us. They define who we are, what we do and, most importantly how we behave.

People are the strongest asset that any business has. We endeavour to put their needs, their passions, their challenges first, above all else.

Our philosophy, our very reason for being, we call People First, Brand Second. This philosophy is the foundation upon which our family of agencies has been built. Irrespective of the discipline or focus of the agency, people remain at the heart of all we do.

whynot! thinkpeople is made up of creatives focusing on shopper marketing. These guys create goosebumps, make pupils dilate and hearts beat a little faster, delivering brand experiences that really excite people in a meaningful way.

Trigger thinpeople are the crazy guys in the family; experts in experiential marketing, for these guys nothing is off limits or out of bounds, they conjure up experiences that truly excite.

The Assembly thinkpeople is our event production agency, the “can do” guys that every family needs. They allow our creative minds in our family wander, safe in the knowledge whatever they dream up can, and will, be built.

Focus thinkpeople is our data agency, aiming to understand people and their behaviours through smart use of data, analytics and modelling.

And finally, we work with innovative people and ground breaking start-ups through The Forum thinkpeople, our retail technology and incubator business. We are always looking to help create the stars of the future.

Find out more

More from Beer

View all


Industry insights

View all
Add your own content +