Let There Be Beer, a movement which aims to reignite the public's interest in beer, has appointed whynot! to activate the campaign messages, support the initiative and increase awareness.
The Let There Be Beer initiative, which launched in June, includes some of the world's biggest brewing companies, national brewers, publicans, retailers, organisations such as the British Beer & Pub Association (BBPA) and support from the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers (SIBA).
Nick Whitehurst, chief executive at whynot!, said: “Let There Be Beer is the sort of campaign we love to get our teeth into. The whynot! team have vast knowledge and experience of marketing in the on-trade, so we’re confident that we will achieve great results.
"Getting the beer category back into growth is vital for the industry, and the Let There Be Beer campaign can be interpreted and executed in so many different ways, it lets us find creative solutions bespoke to the individual business, which is where we excel. ”
Whynot! will be an integral part of the campaign creating bespoke promotions and tailored POS as well as working with PR and social media channels to help the UK’s breweries, pubs and off-trade support the campaign in a way that works for their business.