UK viewers watch 90 mins a month on smartphone and tablets
A typical UK TV viewer will watch three 30 minute shows a month on devices such as their smartphone, tablet or laptop, research from Thinkbox has found.
The research found that established services such as ITV Player, Sky Go, 4OD and BBC iPlayer, and new services like Dave On-demand, accounted for 1.5 per cent of overall TV viewing during the first half of 2013.
Lindsey Clay, Thinkbox’s managing director, said: “We know that people watch live TV and on-demand TV for different reasons. They co-exist and together are helping TV to grow as a medium. People’s ongoing enthusiasm for TV, and their growing enthusiasm for embracing new ways to watch it, is great news for advertisers, who don’t always get the recognition they deserve for contributing to TV’s health and expansion.”
It was found that, in total, viewers watch three hours and 58 minutes a day of linear TV on a TV set; and three minutes and 30 seconds on other devices.
Thinkbox found that commercial TV accounted for 68 per cent of linear viewing, up from 66 per cent in 2012.
Figures from BARB found that in the estimated half (58 per cent) of households that own DTRs, 83.8 per cent of linear TV was watched live compared to 84.4 per cent in the same H1 of 2012, with 81 per cent of all timeshifted viewing watched within two days of recording.