Shuttertock has announced a collaboration with Facebook that will see over one million advertisers given access to high-quality photographs and illustrations when they develop an ad using its Ad Create Tool.
"Businesses of all sizes need compelling, high-quality imagery in order to compete and to communicate with their audiences," said Shutterstock's founder and CEO Jon Oringer. "We're working with Facebook to make it easier than ever for them to do just that."
Businesses will be able to search and choose up to six images at a time out of millions of Shutterstock images directly within Facebook's ad creation tool.
The service will be free to advertisers, while Shutterstock image contributors will receive royalties each time an image is licensed on the platform.
"Shutterstock has a massive image library, and accessing their API allows Facebook to provide this library to our advertisers," said Blake Williams, product manager for Facebook Ad Creation. "This integration is especially important for small and medium-sized businesses who may not have the time or resources to acquire creative images for their marketing initiatives."
Facebook advertisers will begin seeing the option to use Shutterstock images gradually over the next few weeks.