SFX Magazine shuts down blog platform
SFX Magazine has moved to close down its blogging platform with immediate effect as part of efforts to ‘streamline’ its web operations in favour of its print and iPad editions.
Explaining the move to their bloggers Dave Golder, SFX site editor, said: “Regarding the website, we’re refocusing on the print and iPad publications, which are still the core part of what we do, and the website will be streamlined to enable the team to look after it.”
One blogger, Alasdair Stuart, was less than happy at this turn of events, taking to his personal blog to bemoan the short sightedness of the cutbacks.
Responding to Golder’s message Stuart wrote: “Yes, you read that right. And yes, it is 2013. And yes, one of the largest genre fiction publications in Europe is functionally shuttering it’s web presence.
“Let’s just say I view this as an impressively counter-intuitive strategy.
“Incidentally, we’ve been told there will be no official announcement on the site because the company not only ‘doesn’t view this as an ending’ but also ‘doesn’t want to send out a negative message’.”