The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

August 23, 2013 | 1 min read

Nissan Europe has launched a campaign for the Nissan Micra, following on from its #MicraAttitude Pinterest competition launched earlier this year.

Devised by creative partner TBWA\G1, the ‘Go Get It’ campaign comprises three content videos. All three feature a ‘Micra woman’ showing attitude to wriggle out of sticky situations and end on the line “Oh Yes She Did”.

They will air throughout September to coincide with the car’s European roll out.

The campaign has also been supported through local sponsorship programs, print, outdoor and retail.

Gareth Dunsmore, general manager marketing communications, Nissan Europe, said: “With this new campaign we remain focused on the feminine targeting and positioning, which has been the long-term focus of this car since it was launched 30 years ago.

“The new campaign – ‘Go Get It’ - aims to continue appealing to confident women who will find, in the new Nissan Micra, their perfect ally to attack their active day.“

Nissan

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TBWA\G1

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