'It’s logical to think of me running the company one day': Holly Branson on becoming the new face of brand Virgin

Holly Branson, the former doctor and daughter of Virgin mogul Sir Richard Branson, has spoken out about the future of Virgin, saying she has accepted that she is fast becoming the new face of the global brand.

"I realise I'm a new face of the brand, and it's a role I accept now," she told the Wall Street Journal from the Branson Centre of Entrepreneurship in Johannesburg, where she is working with kids to develop their start-up ideas

"Yes, it's logical for me to think of running the company one day. But not for many years. My dad isn't slowing down. If anything, he's speeding up."

However Sir Richard said that his daughter, currently listed as the special projects manager at Virgin Management Limited, will not follow in every one of his footsteps if and when she eventually takes the reins at Virgin.

“She won't dress up in funny clothes or do any wing-walking like I did. She'll do it her own way," he said.

But he did add: "When Steve Jobs died, Apple lacked a great deal not having a personality to keep that brand going. Virgin is the number-two or number-three most respected brand in the world, and it helps to have a powerful personality to get that brand out there. If I get run over by a truck tomorrow, Holly will be in a position to do that."

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