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Baylis & Harding announced as sponsor of ITV show Stepping Out

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By Ishbel Macleod, PR and social media consultant

August 23, 2013 | 2 min read

Baylis & Harding has been announced as the sponsor of ITV’s new prime time celebrity entertainment series, Stepping Out.

ITV Commercial made the announcement today, ahead of the show’s launch next week on Saturday 31 August.

The show will see six celebrities and their real life partners master a dance each week, with names such as Brian McFadden, Denise Welch, Ortise Williams and Laurence Llewelyn Bowen involved.

The broadcast sponsorship package was negotiated by ITV Commercial and John Ayling & Associates on behalf of Baylis & Harding; while Cinema Campesinos produced the sponsorship idents.

Tania Fossey, creative director and co-owner of Baylis and Harding, said: "We are absolutely delighted to be involved in another exciting new ITV prime time family show. Baylis & Harding is seen in all the best places so Stepping Out really appeals to us. We simply love the idea of glancing into the lives and homes of the celebrity couples...but most importantly the show makes us all smile. Who doesn’t love dancing? The show is great family entertainment, slap bang in the middle of Saturday night peak time, so we are confident that it will be great success.”

Daryl Leigh, key account manager at ITV, added: “Following Baylis & Harding’s successful sponsorship of Surprise Surprise, we are delighted to welcome back the brand to sponsor our exciting new entertainment series Stepping Out.”

ITV

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