Rolls-Royce has appointed Engine to handle its multi-million pound global marketing communications account.
Engine won the business following a pitch against M&C Saatchi with Lida, The Corner and Leo Burnett’s luxury arm Atelier.
Partners Andrews Aldridge, Engine’s digital direct specialists, has been tasked with leading digital activity, CRM, advertising, content creation, and direct marketing communications.
The Group will also be responsible for overseeing Rolls-Royce’s global brand communications strategy going forward.
“Rolls-Royce Motor Cars is one of the most iconic brands there is. We’ve been very proud of the work we’ve created with them so far and are delighted to have expanded our relationship so that we can continue to work on creating category defining campaigns,” said Steve Aldridge, executive creative director of Engine and chairman of Partners Andrews Aldridge.
Engine’s appointment expands on the Group’s existing relationship with Rolls-Royce Motor Cars, which first began in 2008 when it was chosen to handle the marketing communications for the launch of the Ghost model.