NFL.com inks digital advertising deal with Sports Revolution
NFL.com has signed a deal with Sports Revolution, the sports media and marketing agency, and its digital subsidiary Snack Media, to sell UK digital advertising around its site.
Over the past three years UK traffic to the website has increased by 78 per cent, largely due to NFL hosting two sell-out matches at Wembley Stadium resulting in expansive coverage on both Sky Sports and Free-to-Air Television.
With NFL’s commitment to invest even more, the decision was made to partner with Sports Revolution, who has worked with clients including Nike, Lynx, UEFA, Fiat, and L’Oreal Men Expert.
“We are seeing great traffic from the UK to NFL.com, ranking it one of our top three International markets,” commented Michael Markovich, NFL’s international media director of business development.
He added: “We expect this growth to continue as we continue to invest in the market. Sports Revolution and Snack Media have expert knowledge of both UK advertising and UK sports fans so we are very pleased to partner with them.”
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