David Beckham has officially launched his latest H&M collection with a new campaign after the fashion brand and former footballer teased fans this week by trickling out some campaign shots on Facebook, Twitter and Instagram.
The series of print ads show Beckham posing in loungewear and underwear from the collection. A ‘behind-the-scenes’ video of the photoshoot has also been released on H&M’s YouTube channel, gathering over 120,00 views in two days.
"I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long,” said Beckham.
"It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots."
This is the fourth collaboration between H&M and Beckham. The collection hit stores today, 22 August.