Christine Ohuruogu has been named the latest Virgin Media ambassador, joining the likes of Usain Bolt, Mo Farrah and Richard Whitehead in the marketing activity for its ‘superfast broadband’.
The announcement was made following Ohuruogu’s success at the World Athletics Championships in Moscow last week. She became the first British woman ever to claim a second individual world title, after winning the title for the first time in Osaka in 2007.
“We’ve been talking with Christine for some time now so it’s with great pleasure that we’ve signed this sponsorship deal now she’s done the double,” said Jeff Dodds, Virgin Media’s chief marketing officer. “Usain has too; and Mo; and marathon champ Richard Whitehead. And so have we, by doubling the broadband speeds of millions of customers this past year. Now we’re getting excited about 2014 as I know Christine hopes to compete for what could be yet another double – her second Commonwealth Games gold next year in Glasgow.”
Virgin Media is an Official Partner of the Glasgow 2014 Commonwealth Games.