Channel 4 has rolled out a new campaign devised entirely by the pupils featuring in Educating Yorkshire, the follow-up documentary series to Bafta award-winning Educating Essex.
4Creative, the channel’s in-house agency, went to Thornhill Community Academy near Dewsbury to give the kids a lesson in advertising and what is involved in coming up with an idea. They then briefed the school, passing the responsibility of making the ads over to the pupils.
Several designs were chosen for national poster boards, digital and press ads which official launch on 26 August.
Chris Bovill and John Allison, heads of 4Creative said: “The 400 strong creative department did us proud – A stars all round.”
The marketing campaign was managed by clients Laura Ward, group marketing manager, Factual and Drama and Grace Ayres, marketing manager, Factual.
The campaign creative was conceived by 4Creative’s Pablo Gonzalez de le Pena, Molly Manners and Emily Grover, directed by Chris Bovill and John Allison, executive creative directors, with Nik Windsor, Business Director, Tabby Harris, Producer and Nicky Campbell, Digital Producer.