The Drum Awards Festival - Official Deadline

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By Jennifer Faull, Deputy Editor

August 22, 2013 | 1 min read

Disney Infinity launched in the UK with a 262ft (80m) high projection of Buzz Lightyear, Jack Sparrow, The Incredibles, and Monsters Inc.’s Mike and Sulley, onto the White Cliffs of Dover.

The iconic characters marked the arrival of Disney’s new gaming universe where players can create their own adventures with characters from across Disney.

In addition to the 500m wide image on the cliffs, the characters were digitally projected on buildings around London.

“Disney Infinity creates a virtual toy box where fans can play with all their favourite characters together and design their own adventures. What better way to celebrate the launch of the game in the UK than with the first Digital Disney Parade, showing the characters making their own fun in London,” said Joss Hastings from Disney UK.

Disney has already launched an AR app as part of the activity surrounding the launch of the game, which is released 23 August.

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