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The Drum

Veribo appoints Frank PR as it looks to expand UK operations

Veribo, an online reputation management company, has appointed Frank PR following a competitive pitch process.

The appointment comes as the Israel-based company looks to open an office in the UK with Frank tasked with promoting the importance of managing online reputations as well as Veribo’s services in the UK.

Roei Deutsch, CEO of Veribo, said: “We’ve seen a noticeable increase in high profile UK individuals, celebrities and senior executives of large corporations contacting us with a view to helping them take control of search results related to their company or themselves. As a growing market for us, it makes sense to work with an agency with an established presence but also with its finger on the pulse of the changing world of technology, and Frank PR came highly recommended.”

Graham Goodkind, chairman and founder of Frank PR added: “The online reputation management space is of increasing importance to individuals and businesses, many of whom rely on their communications team to protect and improve their reputation. There is an entire generation of people entering the world of work and entrepreneurship that have never known a world without a digital footprint and they too will be keen to know how best to take control of it."