The ASA has today announced that it will not investigate the latest TV ad by Marmite, which led to over 500 complaints being made.
Marmite donated £18,000 to the RSPCA following complaints that the ad caused offense.
The ASA said in a statement: “After careful consideration of 504 complaints about the Marmite TV/online ads we've decided there are no grounds for investigation.
“[The] Marmite ad was light-hearted, unlikely to cause serious or widespread offence and didn't trivialise work of animal/child protection services.”
The Drum is awaiting a comment from Marmite in response to the news.