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ASA says it will not investigate ‘light-hearted’ Marmite ad following 504 complaints

The ASA has today announced that it will not investigate the latest TV ad by Marmite, which led to over 500 complaints being made.

Marmite donated £18,000 to the RSPCA following complaints that the ad caused offense.

The ASA said in a statement: “After careful consideration of 504 complaints about the Marmite TV/online ads we've decided there are no grounds for investigation.

“[The] Marmite ad was light-hearted, unlikely to cause serious or widespread offence and didn't trivialise work of animal/child protection services.”

The Drum is awaiting a comment from Marmite in response to the news.

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