The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement, research by Socialbakers has found.
Socialbakers studied just under three million Facebook posts from 23 000 brand pages in order to see both when the most posts were made, and which days of the week provided the biggest “Engagement Rate” potential.
It was found that weekends didn´t work out as well for the studied brands, although low traffic usually translates into more interactions, in terms of likes, comments and shares.
Suggesting that the results are not the be all and end all for posting, Socialbakers added: “The search for the ideal day to post on Facebook will never tire because brands will always be cautious about timing when it comes to reaching their audience. But to be frank, there is no ideal day for posting, as so many factors influence the level of engagement the content triggers. The industry you operate in, the market specifics, the nature of your product/service portfolio, the demographic characteristics of your target audience, and things like the season of the year will inevitably have an impact on your performance.”