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Mini

Mini revs up ‘not normal’ campaign with tailored outdoor ads

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By Ishbel Macleod, PR and social media consultant

August 20, 2013 | 1 min read

Mini is set to build on its ‘not normal’ campaign through a one-off digital outdoor campaign by Vizeum, Posterscope and Iris.

From 26 August, Minis driving between Earls Court and West Kensington in London will be saluted on screens, being served dynamic, tailored messages.

Anna Inglese, national communications manager at Mini UK said “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

On Thursday 29 the campaign will be revved up with drivers invited to interact with the billboards and offered a series of spontaneous treats at the end – from bacon sandwiches and smoothies in the morning, to a tank of fuel and flowers for the ‘other half’ on the home-time drive.

Mini

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Vizeum

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Posterscope

Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think,...

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