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Digital L'Oreal Account Review

L’Oreal reviews digital planning and buying account currently held by Moxie

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By Jennifer Faull, Deputy Editor

August 20, 2013 | 1 min read

L’Oreal is reviewing is US digital-media planning and buying account which has been held since 2011 by Moxie, a Publicis Group shop recently aligned with Engauge Marketing.

The review comes as L’Oreal, which spent $17m on internet display last year, re-examines the ROI it’s getting from digital spend. According to AdAge, the company is reaching out to several shops and will identify participants later this week.

According to Kantar Media, L'Oreal’s $17m spend on internet display doesn't include video, search, social media and content marketing, which are growing rapidly for the beauty giant. Overall, it spent $1.5bn in measured media in 2012.

Digital L'Oreal Account Review

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