Bauer Media UK’s Yours magazine has signed a sponsorship deal with Julipa, the ladieswear brand, for the magazine’s 2013 ‘Grandparent of the Year’ awards.
Julipa joins four other brands sponsoring the awards: The Brilliant Gift Shop, sponsoring the ‘Best entry from a child’ award; Fifty Plus, sponsoring the ‘Glam Gran’ category; Premier Man, sponsors of the ‘Granddad of the Year’ award; and House of Bath, sponsoring the ‘Active Gran of the Year’.
A series of double page spread advertorials featuring Julipa, Premier Man and House of Bath will feature in Yours magazine leading up to the announcement of the award winners in mid-November.
Additionally, a lock-up logo has also been created incorporating both brands which will be used in print and digital advertorials and marketing communications, as well as at the event itself.
Liz Martin, publisher of Yours magazine, said: “Julipa is the perfect partner for the ‘Grandparent of the Year’ awards as we share many of the same brand values. This brand synergy allows us to engage our target audiences to find the ultimate ‘Grandparent of the Year’ – an event we are proud to be hosting for the third consecutive year.”