Premier Foods unveils campaign for Cadbury Mini Rolls with Starcom, JCDecaux and Grand Visual
Premier Foods has launched an out of home campaign to promote its Cadbury Mini Rolls ice-cream flavours; which will be supported by point of sale and promotions.
Starcom, JCDecaux and Grand Visual were appointed by Premier Foods to work on the campaign, which is set to run for three weeks and will invite families to take a picture of themselves on the interactive six-sheet and then personalise it using the new range of flavours.
Premier Foods marketing controller Darryl Curtis said: “As the human experience company, we are confident Starcom will help bring the cool back into Cadbury Mini Rolls. Using innovative technology to grab the attention of families whilst shopping on their summer holidays, Starcom has created an exciting and fun campaign that we cannot wait to see in action.”
The picture can be shared by the family on social media, with the user also having the option of projecting the image throughout the shopping centre.
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Starcom MediaVest Group
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