J.Crew unveils its Fall/2013 catalogue on Pinterest

J.Crew gave its Pinterest followers a first look at its ever-popular seasonal catalogue as part of a new focus on social media for the brand.

The Fall/2013 catalogue was put on the picture sharing site earlier today, Monday 19 August, with more digital activity planned in the coming weeks including a short online film series.

The company, which didn’t have a Pinterest account or social media department a year ago, is ramping up its focus on digital and social activity with gusto alongside numerous other brands including Oscar de la Renta, which debuted its fall campaign via Instagram and Gap, which recently launched a Tumblr competition to promote its brand online.

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