Fiat has unveiled a GQ-branded car after entering into a partnership with the magazine's publisher, Conde Nast.
The Fiat 500c GQ Edition was designed for the athletic yet style-conscious lifestyle of the modern man and aims to “continue the brand's tradition of fashionable, limited-production lifestyle cars for the discerning customer.”
"The new Fiat 500c GQ Edition showcases the design talents of the FIAT brand and the inspiration of the style authority of GQ, to highlight how the brand continues to push the envelope when it comes to lifestyle partnerships with like-minded brands," said Jason Stoicevich, head of Fiat brand for North America, Chrysler Group LLC.
He added: "The Fiat brand created a limited-production edition with custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver's car."
Available from 2014, the soft-top car, which was officially unveiled at the Concorso Italiano auto show, houses a multitude of features including a new ‘GQ 500’ badge located on the B-pillar.
The latest collaboration from Fiat comes after it launched a limited-edition car in association with Gucci back in 2011, which it reintroduced again this summer.